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The Albany DMA serves Southwest Georgia communities with strong reliance on local broadcasters for weather, schools, agriculture, and high school sports. Healthcare, logistics, education, and agri‑business shape newsroom priorities, while audiences split time between over‑the‑air TV, connected TV apps, and mobile alerts.
Network affiliates deliver daypart newscasts, severe weather, and consumer reporting. Community radio and public broadcasters extend civic information and statewide updates.
Social and mobile channels complement evening newscasts with breaking alerts, road closures, and game highlights across counties.
Over‑the‑air TV remains essential for severe weather and school alerts; high school and college sports drive peaks across TV and radio.
CTV adoption grows alongside antennas; audiences use mobile alerts and short‑form video for daypart updates and weekend recaps.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA profile | Small‑market Southwest Georgia DMA, OTA‑reliant | Nielsen DMA Rankings |
| Platform mix | Broadcast + growing CTV/mobile usage | Nielsen Gauge |
| Content drivers | Weather, schools, agri‑business, local sports | Station reports |
Familiar anchors, meteorologists, and community reporters sustain loyalty across counties; timely weather and school notices lead engagement.
Live sports, family entertainment, and short‑form highlights dominate attention; faith and community affairs retain consistent audiences.
