Alexandria, Louisiana Media Landscape Overview

The Alexandria DMA serves Central Louisiana across the Red River region. Viewers depend on local broadcasters for weather, schools, parish government, and Friday night football, with growing CTV and mobile alerts complementing over‑the‑air viewing.

Community & Public‑Safety Coverage

Affiliates deliver severe weather, emergency updates, and community features. Public and community outlets extend civic programming and statewide news.

Mobile and social update audiences on school closings, traffic, and event coverage across parishes.

Leading Television Channels

• ABC (local affiliate): Morning/evening news and severe weather.
• CBS (local affiliate): Consumer reporting and sports highlights.
• NBC (local affiliate): Regional enterprise coverage and alerts.
• FOX (local affiliate): NFL, primetime, and local sports shows.
• PBS: Educational programming and civic forums.

Major Radio Broadcasting Networks

• News/Talk: Parish government, weather, and community affairs.
• Country: Heritage formats with local remotes.
• Gospel/Urban AC: Faith programming and community news.
• CHR/AC: Top 40 and promotions.
• Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast First

OTA TV remains the backbone for weather and civic updates; high school sports drive weekend spikes.

Streaming & Mobile

CTV and push alerts extend reach throughout the day; clips and recaps sustain engagement beyond newscasts.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Local Trust

Long‑tenured anchors and meteorologists anchor trust; timely alerts lead engagement across parishes.

Preferences

Live weather, preps, and family entertainment are the top drivers; faith programming retains steady audiences.

Sources

• https://www.nielsen.com/us/en/insights/report/2025/the-gauge-may-2025/
• https://www.fcc.gov/media/television/broadcast-ownership
• https://www.lpb.org/
• https://www.ready.gov/alerts