Anchorage, Alaska Media Landscape Overview

The Anchorage DMA spans Southcentral Alaska with government, military, aviation, energy, tourism, and outdoor industries shaping coverage. Broadcasters lead on weather, earthquakes, road closures, and aviation notices, with OTA viewing complemented by CTV and mobile alerts.

Weather & Public‑Safety Focus

Newsrooms prioritize severe weather, seismic activity, and travel conditions. Public media extend statewide reporting, indigenous affairs, and education.

Mobile alerts and social updates deliver fast changes to flights, roads, and school schedules.

Leading Television Channels

• ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, weather, and sports.
• PBS (Alaska Public Media): Educational and statewide civic programming.
• IND/CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

• News/Talk: Government, public safety, and community affairs.
• Public Radio: Statewide news, indigenous coverage, and arts.
• Country/Rock/AC/CHR: Music formats with local remotes.
• Regional/Community: Local affairs and cultural programming.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains central for weather and safety alerts; major events and sports drive peak tune‑in across platforms.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form video and live updates sustain engagement during storms and seismic events.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Local Trust

Meteorologists and public‑safety reporters drive loyalty; timely alerts and travel information lead engagement.

Preferences

Live weather, sports, and family entertainment dominate attention; outdoor and cultural programming retain steady audiences.

Sources

• https://www.nielsen.com/us/en/insights/report/2025/the-gauge-may-2025/
• https://www.fcc.gov/media/television/broadcast-ownership
• https://alaskapublic.org/
• https://www.ready.gov/alerts