Augusta–Aiken, Georgia–South Carolina Media Landscape Overview

The Augusta–Aiken DMA spans the GA–SC border with healthcare, manufacturing, military, and The Masters tournament shaping coverage. Viewers rely on broadcasters for weather, traffic on I‑20, and golf/school sports highlights; OTA viewing is complemented by CTV and mobile alerts.

Border‑Market & Event Coverage

Newsrooms emphasize cross‑state civic updates, severe weather, and marquee events. Public media extend statewide reporting and education.

Mobile and social deliver fast updates on traffic, school closings, and tournament schedules.

Leading Television Channels

• ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
• PBS: Educational programming and documentaries.
• CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

• News/Talk: Cross‑state government, weather, and traffic.
• Sports Talk: Golf, college, and preps coverage.
• Country/CHR/AC: Music formats with local promotions.
• Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Live Events & Weather

The Masters and severe weather drive peak tune‑in; short‑form clips extend reach during tournament week.

Streaming & Mobile

CTV apps and push alerts sustain engagement beyond newscasts; bilingual resources reach broader audiences.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Local Trust

Meteorologists and sports anchors drive loyalty; timely tournament coverage and alerts lead engagement.

Preferences

Live event coverage, weather, and family entertainment dominate attention.

Sources

• https://www.nielsen.com/us/en/insights/report/2025/the-gauge-may-2025/
• https://www.fcc.gov/media/television/broadcast-ownership
• https://www.gpb.org/
• https://www.scetv.org/