Bluefield–Beckley–Oak Hill, West Virginia–Virginia Media Landscape Overview

eMM Media Monitoring Solutions in Bluefield–Beckley–Oak Hill, West Virginia–Virginia

The Bluefield–Beckley–Oak Hill DMA spans southern West Virginia and adjacent Virginia counties. Broadcasters lead on winter weather, flooding, road closures, healthcare, education, and high school sports; OTA viewing is complemented by CTV and mobile alerts.

Regional & Public‑Safety Coverage

Affiliates emphasize weather, infrastructure, and community features; public media extend statewide reporting and education.

Mobile and social deliver quick updates on school closings, traffic, and events across mountain communities.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, weather, and sports.
PBS (WVPB): Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, roads, and community affairs.
Country/Rock/AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for winter weather and road advisories; sports and community events drive weekend spikes.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Bluefield–Beckley–Oak Hill (WV–VA)
Indicator	Latest Figure	Source
DMA profile	Mountain DMA with strong OTA reliance	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Weather, roads, healthcare, schools, sports	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and family entertainment dominate attention.

Sources

eMM Technology Graph