Buffalo, New York Media Landscape Overview

eMM Media Monitoring Solutions in Buffalo, New York

The Buffalo DMA serves Western New York and the Niagara Frontier. Healthcare, higher education, cross‑border trade, manufacturing, and pro sports shape coverage. Broadcasters lead on lake‑effect snow, traffic, and Bills/Sabres updates; OTA viewing is complemented by CTV and mobile alerts.

Regional & Event Coverage

Affiliates emphasize winter weather, infrastructure, and investigations; public media extend statewide reporting and education.

Mobile and social deliver fast updates on closures, travel bans, and schedules.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, investigations, and sports.
PBS (WNED/WBFO): Educational programming and civic forums.
CW/MyNetworkTV/IND: Syndicated and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Policy, weather, and traffic.
Sports Talk: Bills and Sabres coverage.
AC/CHR/Rock: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Live Events & Weather

Lake‑effect snow and pro sports drive peaks; highlights extend across CTV and social.

Streaming & Mobile

CTV apps and push alerts sustain engagement beyond newscasts and games.

Market Metrics & Industry Statistics

Key DMA metrics for Buffalo, New York
Indicator	Latest Figure	Source
DMA profile	Large DMA with winter weather and pro sports surges	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Lake‑effect, traffic, cross‑border trade, Bills/Sabres	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists, investigative units, and sports anchors drive loyalty; timely alerts lead engagement.

Preferences

Live weather, Bills/Sabres, and family entertainment dominate attention.

Sources

eMM Technology Graph