This Northeast Ohio DMA spans healthcare, manufacturing, finance, higher education, and pro sports. Broadcasters lead on lake‑effect weather, traffic, public safety, and Browns/Guardians/Cavs coverage; OTA viewing is complemented by CTV and mobile alerts.
Newsrooms emphasize investigations, government, and severe weather; public media extend statewide reporting and education.
Mobile and social deliver quick updates on closures, transit, and sports schedules.
Lake‑effect and pro sports drive peaks; highlights extend across CTV and social.
CTV apps and push alerts sustain engagement beyond newscasts and games.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA profile | Large DMA with weather and pro sports surges | Nielsen DMA Rankings |
| Platform mix | Broadcast + CTV + mobile alerts | Nielsen Gauge |
| Key drivers | Weather, transit, policy, and sports | Station reports |
Investigative teams, meteorologists, and sports anchors drive loyalty; timely alerts lead engagement.
Live weather, playoff runs, and community features dominate attention.