Green Bay–Appleton, Wisconsin Media Landscape Overview

eMM Media Monitoring Solutions in Green Bay–Appleton, Wisconsin

This Northeast Wisconsin DMA spans manufacturing, paper, healthcare, and sports/tourism. Broadcasters lead on winter weather, lake‑effect snow, flooding, road conditions, and public services; OTA viewing is complemented by CTV and mobile alerts.

Regional & Community Coverage

Affiliates emphasize weather, transportation, and investigations; public media extend statewide reporting and education.

Mobile and social deliver fast updates on closures, detours, utilities, and school news.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
PBS (Wisconsin Public Media): Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, traffic, and community affairs.
Country/Rock/AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for winter weather and school closings; Packers and prep sports drive peaks.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Green Bay–Appleton, Wisconsin
Indicator	Latest Figure	Source
DMA profile	Great Lakes DMA with strong OTA reliance	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Winter weather, flooding, roads, schools, sports	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and family entertainment dominate attention.

Sources

eMM Technology Graph