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The Memphis DMA reaches roughly 1.4 million residents across Tennessee, North Mississippi, and Eastern Arkansas, centered on logistics corridors, river commerce, medical research, and a globally recognized music heritage. Newsrooms cover civil rights legacy, economic revitalization, crime prevention, and Grizzlies, Tigers, and Redbirds sports.
Action News 5, ABC24/CW30, WREG, and FOX13 run investigative teams and weather specialists while showcasing Beale Street, Stax, gospel, and blues traditions.
Memphis Magazine, The Daily Memphian, and MLK50 collaborate with radio and streaming platforms to spotlight arts, entrepreneurship, and community resilience.
Legacy outlets such as The Tri-State Defender, WDIA 1070 AM, and WYXR 91.7 amplify Black voices, while Spanish-language media like El Sabor Radio and Telemundo MidSouth serve growing Latino audiences.
Neighborhood news services, HBCU media labs, and faith-based broadcasters produce hyperlocal coverage of education, health, and civic engagement across Shelby County and the Mid-South.
Audiences lean into blues, soul, gospel, and hip-hop programming across radio, streaming, and live event coverage, while local TV features faith-based and music heritage segments year-round.
Sports fans follow the Grizzlies, Tigers, Redbirds, and high school rivalries on linear TV, Bally Sports, and podcasts, with churches and nonprofits broadcasting community initiatives.
Roughly 58% of households use paid streaming bundles, supplementing YouTube TV, Hulu + Live TV, and ESPN+ with antennas for storm resilience and public meetings.
Radio remains a daily habit for commuters and shift workers, while civic newsletters, SMS alerts, and neighborhood Facebook groups deliver hyperlocal news and safety updates.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 1.4 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 51 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 58% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Public media membership | over 25,000 supporters for WKNO & WKNO-FM | WKNO Annual Report, 2024 |
| Airport cargo volume | 4.0+ million tons handled (FY 2023) | Memphis-Shelby County Airport Authority, 2024 |
Viewers cite Action News 5, WREG, and FOX13 as trusted sources for weather, crime, and city hall coverage, while WKNO and The Daily Memphian offer solutions journalism and civic forums.
Black-owned media, faith broadcasters, and Spanish-language outlets collaborate on voter education, health, and economic opportunity resources that deepen community trust.
Grizzlies basketball, Tigers athletics, and Redbirds baseball sustain loyal audiences across linear TV, radio, and Grind City Media streaming, supplemented by music festival broadcasts and cultural specials.
Residents mix gospel, blues, hip-hop, and indie content across terrestrial radio, podcasts, and social platforms, supporting a vibrant live music and storytelling ecosystem.
