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The Milwaukee DMA reaches nearly 2 million residents across southeastern Wisconsin, blending legacy manufacturing, water technology, healthcare, and creative sectors. Newsrooms cover Great Lakes stewardship, transportation, public safety reform, and Brewers, Bucks, and Marquette athletics for audiences spanning the city, suburbs, and lake country communities.
TMJ4 News, WISN 12, CBS 58, and FOX6 operate investigative units, Positively Milwaukee features, and First Alert weather teams that track severe storms off Lake Michigan.
Bally Sports Wisconsin, Marquee Sports Network, and Big Ten coverage supplement local broadcasters, while Milwaukee Journal Sentinel, Urban Milwaukee, and Milwaukee Business Journal provide enterprise reporting.
Milwaukee PBS (WMVS/WMVT) and Milwaukee Public Radio (WUWM) partner with Milwaukee Neighborhood News Service, Wisconsin Muslim Journal, and Black Media Collaborative to elevate diverse perspectives.
Digital startups such as Tone Madison, Madison365's regional editions, and civic newsletters deliver hyperlocal arts, policy, and food storytelling across Milwaukee, Waukesha, Racine, and Kenosha counties.
Brewers, Bucks, Packers, and Marquette coverage anchors seasonal peaks across Bally Sports Wisconsin, TMJ4, WISN, and ESPN Milwaukee, with fans leaning into talk radio and podcasts for daily analysis.
High school sports, Admirals hockey, and Wisconsin Herd G League action sustain local interest, while community outlets spotlight youth athletics and inclusive recreation.
Roughly 62% of households subscribe to paid streaming bundles, pairing YouTube TV, Hulu + Live TV, and Peacock with antenna reception for storm alerts and public meetings.
Radio, newsletters, and text alerts remain vital for factory shifts and commuters, and ethnic media provide multilingual updates on civic issues, health, and neighborhood events.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 1.95 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 35 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 62% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Public media members | over 75,000 households supporting Milwaukee PBS & WUWM | Milwaukee PBS Annual Report, 2024 |
| Average annual festival attendance | over 800,000 Summerfest visits | Milwaukee World Festival, 2024 |
Residents rely on TMJ4, WISN, FOX6, and CBS 58 for severe weather, politics, and public safety coverage, while Milwaukee PBS and WUWM facilitate town halls and community storytelling.
Ethnic press, Spanish-language broadcasters, and Black-owned outlets collaborate on voter education, health equity, and neighborhood revitalization, building credibility with historically underserved audiences.
Brewers, Bucks, Packers, and college rivalries drive year-round viewing and listening, with fans following Bally Sports Wisconsin, ESPN Milwaukee, and team podcasts for insider access.
Festivals, food, and arts programming across Milwaukee PBS, 88Nine, and digital creators highlight the city's cultural renaissance and attract locals and visitors alike.
