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The Nashville DMA reaches roughly 2.1 million residents across Middle Tennessee and southern Kentucky, connecting the Music Row creative economy, healthcare headquarters, manufacturing corridors, and fast-growing suburbs along the I-24 and I-65 corridors. Newsrooms balance tornado resilience, downtown development, tourism surges, and Tennessee Titans, Predators, and Nashville SC coverage.
NewsChannel 5, WSMV4, WKRN, and FOX 17 spotlight live music, tourism, and legislative issues while operating award-winning investigative units, weather teams, and streaming studios.
CMT, Circle Network, and RFD-TV complement local stations by amplifying Nashville artists, while The Tennessean, Nashville Scene, and industry trades such as Billboard and Music Row deliver insider reporting.
Population influx, convention expansion, and airport growth drive demand for coverage on housing, transit, and economic diversification, with Axios Nashville, Nashville Banner, and Tennessee Lookout providing daily newsletters and accountability stories.
Community media including WPLN, Nashville Noticias, Native Nations Media, and Tennessee Tribune elevate multilingual perspectives, honoring the city's Black, Latino, immigrant, and rural audiences.
Local audiences follow breaking music news, live venue coverage, and Opry performances across TV, radio, and social, while documentaries and podcasts on songwriting and Nashville history attract national fans.
Country, Christian, hip-hop, and indie scenes converge on terrestrial radio, Twitch streams, and TikTok, driving cross-platform promotion of festivals, album releases, and songwriting rounds.
About 66% of households subscribe to paid streaming services, combining YouTube TV, Hulu + Live TV, and Paramount+ with antenna reception for severe weather and school closures.
Radio, newsletters, and text alerts remain essential during tornado outbreaks and major events, while smart speakers and connected dashboards sustain daily listening.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 2.1 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 27 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 66% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Country radio audience share | roughly 34% of total listening | Nielsen Audio, 2024 |
| Annual visitors to Nashville | over 16.2 million guests (2023) | Visit Music City Annual Report, 2024 |
Viewers cite NewsChannel 5, WSMV4, and WKRN as trusted sources for severe weather, investigative reporting, and statehouse coverage, while WPLN and Tennessee Lookout provide deep civic context.
Spanish-language, Black-owned, and faith-based outlets collaborate on town halls, health campaigns, and disaster preparedness that strengthen credibility in underserved neighborhoods.
Country music specials, live award shows, and sports drive prime-time peaks, with audiences combining CMT, Circle Network, and live streams from honky-tonks and festivals.
Listeners also follow food, tech, and entrepreneurship storytelling through podcasts, newsletters, and social creators focused on East Nashville, The Gulch, and regional maker communities.
