New Orleans, Louisiana Media Landscape Overview

This Gulf Coast DMA spans tourism, energy, logistics, healthcare, and culture. Broadcasters emphasize hurricanes, coastal flooding, severe storms, and public services for OTA, cable, and CTV audiences.

Media Ownership & Regulation

Affiliates and subchannels operate with LPB/PBS and public radio; EAS partners coordinate for hurricanes, tornadoes, and flooding.

FCC translators extend parish coverage; universities and civic groups collaborate on public‑service and educational programming.

Digital Transformation & Connectivity

Simulcasts on apps/YouTube and FAST extend reach; push alerts and bilingual messaging support residents and visitors.

Broadband ubiquity enables multi‑device viewing; libraries and schools bolster media literacy and device access.

Leading Television Channels

• ABC/CBS/NBC/FOX affiliates: Local news, weather, investigations, and sports.
• LPB/PBS: Educational/cultural programming.
• Telemundo/Univision: Spanish‑language news and entertainment.
• The CW/MyNetworkTV: Syndicated entertainment and features.
• Ion/MeTV (subs): Procedurals/classic TV.
• Weather subchannels: Continuous forecasts and radar.
• Local access: Public meetings and community programs.

Major Radio Broadcasting Networks

• NPR member stations: News/talk and statewide reporting.
• All‑news/Traffic/Weather: Commute and alerts.
• Spanish‑language: News, talk, and music formats.
• Top 40/CHR: Contemporary hits.
• Adult Contemporary: Workplace playlists.
• Classic Rock: Catalog programming.
• Sports: Talk and play‑by‑play.
• Faith/Inspirational: Religious programming.
• Public safety/NOAA: Weather and emergency bulletins.

Media Consumption Patterns & Audience Behavior

Digital Engagement

CTV and social video extend reach; push alerts support hurricane readiness, road closures, and school schedules.

Agencies and tourism boards use Facebook/Instagram/YouTube for advisories and events.

Traditional Habits

OTA TV and radio remain essential for emergencies and local sports; drive‑time radio retains commuters.

Public media and weeklies sustain hyperlocal reporting across parishes.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Trust Landscape

Meteorology, investigative units, and public media explainers rate highly; clear, accessible updates broaden reach.

Transparency and community engagement strengthen trust during storms and elections.

Audience Preferences

Weather, culture/tourism, energy/logistics, and services perform well; short‑form advisories drive engagement.

Streaming replays and newsletters complement linear schedules.

Sources

• https://www.nielsen.com/us/en/insights/report/2024/dma-rankings/
• https://www.nielsen.com/us/en/insights/the-gauge/
• https://www.weather.gov/