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The Shreveport–Texarkana DMA spans northwest Louisiana and northeast Texas, combining network affiliates, public media, and active community radio. Weather, transportation, and local business coverage drive daily consumption, while streaming and CTV continue to rise across the Ark-La-Tex.
Affiliates for ABC, CBS, NBC, FOX, and The CW operate alongside LPB public television and Red River Radio. FCC spectrum and ownership rules apply; state and local agencies prioritize emergency alerting and public‑interest messaging.
Consolidation streamlines operations and syndication; public media complements commercial outlets with statewide news and educational programming across platforms.
Connected TVs, mobile alerts, and podcasts are mainstream. Publishers extend newscasts to FAST/CTV and social video; newsletters and push notifications sustain engagement during weather and traffic cycles.
Broadband access varies by parish and county; fiber and fixed‑wireless deployments continue to narrow gaps across the region.
Streaming, mobile news, and social video capture growing attention. Podcasts and smart‑TV apps extend reach; alerts and newsletters sustain engagement during weather and commute cycles.
CTV/OTT with DMA targeting and first‑party data underpins attribution‑friendly campaigns.
Live TV remains central for storms, elections, and high school sports. News/talk and public radio sustain strong time‑spent‑listening among commuters.
Public safety, infrastructure, and local business topics draw consistent audiences across platforms.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA market rank | Mid‑sized U.S. market | Nielsen DMA Rankings |
| Streaming share of TV usage | ~46% (U.S. reference, 2024) | Nielsen The Gauge |
| Broadband access | Mixed urban/suburban; rural gaps narrowing | FCC/National Broadband Map |
Local stations and public media sustain comparatively higher trust than national outlets. Transparency, severe‑weather service, and explainers bolster credibility.
Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across diverse audiences.
Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather, schools, and public safety are reliable drivers.
Accessibility features (captions, transcripts) broaden reach.
