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The Springfield DMA serves the Ozarks with network affiliates, Ozarks Public Television, and active music and talk radio. Severe weather, education, and tourism drive viewing and listening, while CTV/streaming continues to expand with regional broadband.
Affiliates for NBC, ABC, CBS, FOX, and The CW operate alongside Ozarks Public Television. FCC rules govern spectrum and ownership; emergency alerting and public‑interest messaging remain priorities for local agencies.
Consolidation streamlines operations and syndication; public media complements commercial outlets with statewide news and educational content.
Connected TVs and mobile alerts are mainstream for storm coverage and school updates. Publishers extend linear newscasts to FAST/CTV and social video; newsletters/push alerts sustain engagement.
Broadband access is strong in the metro, with rural gaps narrowing via fiber and fixed‑wireless builds.
Streaming, mobile news, and social video drive attention. Podcasts and smart‑TV apps extend reach; alerts and newsletters keep audiences engaged during weather cycles.
CTV/OTT with DMA targeting and first‑party data underpins attribution‑friendly campaigns.
Live TV remains central for storms, elections, and high school sports. News/talk and public radio sustain strong time‑spent‑listening.
Tourism, higher‑ed, and healthcare topics draw consistent local audiences.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA market rank | Mid‑sized U.S. market | Nielsen DMA Rankings |
| Streaming share of TV usage | ~46% (U.S. reference, 2024) | Nielsen The Gauge |
| Broadband access | High in metro; rural gaps narrowing | FCC/National Broadband Map |
Local stations and public media sustain comparatively higher trust than national outlets; transparency and service journalism (weather, explainers) bolster credibility.
Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across diverse audiences.
Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather and education are reliable drivers.
Accessibility features (captions, transcripts) broaden reach.
