eMM Media Monitoring Solutions in Syracuse, New York

The Syracuse DMA combines legacy broadcasters, public media, and community outlets serving Onondaga and neighboring counties. Weather, education, and collegiate sports drive attention, while streaming and CTV gain share with improving broadband.

Media Ownership & Regulation

ABC, CBS, NBC, FOX, and The CW affiliates operate alongside WCNY (PBS) and public radio. FCC rules govern spectrum and ownership; local partners emphasize emergency alerts, snow response, and public‑interest information.

Consolidation streamlines operations and syndication; public media complements commercial outlets with statewide reporting and education. Linear newscasts extend to FAST/CTV and social platforms.

Digital Transformation & Connectivity

Households rely on connected TVs, mobile alerts, and podcasts. Publishers distribute via OTT apps, YouTube, and newsletters; push notifications sustain engagement during weather and school‑closure cycles.

Broadband access is strong in the metro; gaps persist in rural tracts but continue narrowing via fiber and fixed‑wireless projects.

Leading Television Channels

WSYR‑TV NewsChannel 9: ABC affiliate with local news and weather.
WSTM‑TV 3: NBC affiliate with regional coverage and investigations.
WTVH 5 / WSTM partnership: CBS programming and local updates.
WSYT 68: FOX affiliate with primetime, sports, and community features.
WCNY: PBS member station with arts, culture, and educational programming.
Spectrum News 1 Central NY: 24/7 cable news with hyperlocal reporting.

Major Radio Broadcasting Networks

WRVO Public Media: Regional public radio news.
WSYR 570 AM: News/talk and local updates.
93Q (WNTQ): Top‑40/CHR serving the metro.
KROCK (WKRL/WKRH): Rock format with local personalities.
B104.7 (WBBS): Country.
Y94 (WYYY): Adult contemporary.

Media Consumption Patterns & Audience Behavior

Digital Engagement

Streaming, mobile news, and social video drive attention. Podcasts and smart‑TV apps extend reach; alerts and newsletters sustain engagement during weather and collegiate sports cycles.

CTV/OTT with DMA targeting and first‑party data underpins attribution‑friendly campaigns.

Traditional Habits

Live TV remains central for storms, elections, and college sports. News/talk and public radio maintain high TSL among commuters.

Education, healthcare, and public safety topics draw consistent local audiences across platforms.

Market Metrics & Industry Statistics

Key DMA metrics for Syracuse, New York
Indicator	Latest Figure	Source
DMA market rank	Mid‑sized U.S. market	Nielsen DMA Rankings
Streaming share of TV usage	~46% (U.S. reference, 2024)	Nielsen The Gauge
Broadband access	High in metro; rural gaps persist regionally	FCC/National Broadband Map

Media Trust & Consumer Preferences

Trust Landscape

Local stations and public media maintain comparatively higher trust than national outlets; transparency and service journalism (weather, explainers) bolster credibility.

Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across diverse audiences.

Audience Preferences

Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather, schools, and collegiate sports are reliable drivers.

Accessibility features (captions, transcripts) broaden reach.

Sources

eMM Technology Graph

Syracuse, New York Media Landscape Overview