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The Topeka DMA blends state government coverage, severe weather service, and local sports across broadcast and digital channels. Streaming and CTV continue to grow as broadband deployment expands in Shawnee County and the surrounding region.
Affiliates for ABC, CBS, NBC, FOX, and The CW operate alongside Kansas public media. FCC spectrum and ownership rules apply; local agencies stress emergency alerting and public‑interest messaging.
Consolidation streamlines operations and syndication; public media complements commercial outlets with statewide reporting and education.
Connected TVs, mobile alerts, and podcasts are mainstream. Newsrooms extend linear newscasts to FAST/CTV and social video; newsletters and push alerts sustain engagement during weather and legislative cycles.
Broadband coverage is strong in the metro and improving in adjacent rural areas via fiber and fixed‑wireless projects.
Streaming, mobile news, and social video drive attention; alerts and newsletters sustain engagement during weather and legislative sessions.
CTV/OTT with DMA targeting and first‑party data underpins measurable campaigns.
Live TV remains central for storms, elections, and high school sports. News/talk and public radio sustain strong time‑spent‑listening.
Government, education, and public safety topics draw consistent audiences.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA market rank | Mid‑sized U.S. market | Nielsen DMA Rankings |
| Streaming share of TV usage | ~46% (U.S. reference, 2024) | Nielsen The Gauge |
| Broadband access | High in metro; rural gaps narrowing | FCC/National Broadband Map |
Local stations and public media sustain comparatively higher trust; transparency and service journalism bolster credibility.
Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across audiences.
Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather, schools, and state policy are reliable drivers.
Accessibility features (captions, transcripts) broaden reach.
