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If you’re a data analyst assessing media intelligence datasets, you don’t want a sales pitch.
You want clarity, structure, sample data, and proof the platform fits your workflow.
This page gives you everything you need to make that decision — from coverage maps to Jupyter notebook examples to analytics visuals and integration notes.
Let’s get started.
You can think of eMedia Monitor as the real-time broadcast data engine behind leading PR teams, media monitoring providers, agencies, and global organizations. Here’s the value proposition in analyst-friendly terms:
One of the first questions analysts ask is: What exactly do I get? eMM provides structured media intelligence data including:
Data can be accessed via:
Here’s a detailed overview:
| Column | Explanation | Super Profile | Regular Profile |
|---|---|---|---|
| No | A sequential index showing the order of clips in the exported file. | Yes | Yes |
| Notification ID | A unique system-generated identifier assigned to each detected clip. | Yes | No |
| Profile Group | A high-level organizational folder that contains one or more Profiles. | Yes | Yes |
| Profile Group ID | A system-generated numeric identifier that corresponds to the Profile Group under which a profile is organized. | Yes | Yes |
| Profile Title | The name of the Profile whose results appear in the export. A Profile defines the specific keywords or topics being monitored. | Yes | Yes |
| Profile ID | A system-generated numeric identifier that corresponds to the specific Profile within a Profile Group. | Yes | Yes |
| Query ID | A system identifier for each query Note: This appears only in Standard Profile exports. | No | Yes |
| Date/Time | The timestamp the system detected and logged the clip | Yes | Yes |
| Channel ID | A numeric identifier representing the channel from which the clip originated. | Yes | Yes |
| Channel | The name of the media source where the clip appeared (e.g., the specific station, program feed, or publication name). | Yes | Yes |
| Type | The media type of the source (e.g., broadcast TV, radio, digital, etc.). | Yes | Yes |
| Country | The country where the content was broadcast. | Yes | Yes |
| Country Code | The standardized country abbreviation. | Yes | Yes |
| Language | The language of the broadcast expressed as a language code. | Yes | Yes |
| AVE | Advertising Value Equivalency: An estimated advertising value attributed to the clip by the content provider. May appear blank if not enabled for the user. |
Yes | Yes |
| Audience (Reach) | An estimate of the broadcast’s audience size during the time of airing. May appear blank if not enabled for the user. |
Yes | Yes |
| Duplicate Type | Indicates whether the clip is classified as repeated content based on the system’s duplicate-detection rules.
Appears only in Standard Profile exports. Duplicate types include: clip duplicate (repeated clip on the same channel within a short time window), channel duplicate (a repeated clip later on the same channel), network duplicate (a repeated clip on another channel in the same network or another station under the same broadcaster), global duplicate (a repeated clip on a completely different channel, not necessarily part of the same network). |
No | Yes |
| Sentiment | An automated sentiment rating (positive, neutral, negative) based on the clip’s content.
Available only in Super Profiles with Auto-Summary enabled. |
Yes | Yes |
| Link | A direct URL link to access the clip or content. | No | Yes |
| Is Mention | A system flag indicating a detected keyword instance within a clip. | Yes | No |
| Mention ID | A system identifier linking the detection to a specific keyword mention inside the clip. | Yes | No |
| A | An internal processing field used by the system for indexing or classification. | Yes | No |
| Clip Start Timestamp | The precise point in the broadcast where the relevant clip begins. | Yes | No |
| Hit Timestamp | The exact moment within the broadcast when the keyword or topic appears. | Yes | No |
| Headline | An automatically generated short summary highlighting the main point of the clip. Available only in Super Profiles
with Auto-Summary enabled. |
Yes | No |
| Summary | An automatically generated longer summary describing the content in more detail. Available only in Super Profiles with
Auto-Summary enabled. |
Yes | No |
The workflow is intentionally simple:
The platform includes a full analytics layer built for rapid insight extraction:
Day-to-day tasks become significantly faster, including filtering clips by date, sentiment, and region; tracking sentiment over time; searching by keyword or entity; exporting metadata; comparing competitors; analyzing time-based patterns; and automating workflows.
Click the sources below to explore each one:
Analysts often request a quick technical demonstration — here’s the type of workflow you can showcase inside a notebook:
The platform supports a wide range of analyst-driven scenarios:
Practical examples:
Analysts never go in unprepared — eMM provides a complete support ecosystem that ensures every user can work confidently and efficiently. You’ll have access to a detailed user guide, an extensive Knowledge Base, and an intuitive Support Wizard for quick answers. For deeper onboarding or team-wide enablement, eMM also offers live and remote training sessions, along with comprehensive technical documentation for advanced questions and integrations.
Key technical assurances:
There are two ways to try eMM: You can start with a Free 3-Day Trial, which is open to everyone via Google login, or opt for a Custom Full Trial, available after a demo and needs assessment with your eMM representative. Click here to schedule a demo right away!
eMM does not use one-size-fits-all pricing.
Packages are tailored based on:
Quotes are provided individually.
Premium Add-Ons:
Clients regularly achieve several key outcomes, including stronger brand reputation monitoring, faster crisis detection, tracking competitor movements, identifying market and industry trends, gaining insights into executive visibility, and monitoring product launches.
Global brands using the eMM data include:
The ROI goes beyond coverage counts — it’s about time and clarity.
Teams often save hours each week simply through automated alerts, transcripts, and dashboarding.
If you’re evaluating broadcast data for your organization, we’d love to walk you through sample data, coverage, analytics, and integration options. Contact us to get started:
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