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Media monitoring is the discipline of searching the media for content of interest. Both the method as well as the media may vary: originally, media monitoring was a tedious task done by hand. The media were consumed and searched for a list of keywords and hits were noted. This not only requires a lot of human resources, time and money, but is also error-prone. Thanks to technological progress, media monitoring can be carried out fully automatically nowadays. Users can create profiles with keywords of choice and the selected media are searched for them by the system. Traditionally, the media monitored are classic media such as radio, TV or print. Due to digitalization and the increasing demand for new media solutions, the portfolio was expanded to include sources such as web TV, online press or podcasts
Media monitoring can support companies in many ways, some areas of application are:
eMM is specialized in speech-to-text technology so basically all audiovisual media can be observed. Currently, the following outlets are available: TV, radio, web TV, online press, podcasts, webtext and social videos.
Currently, eMM Dart can be used in the following languages: Arabic, Catalan, Czech, Dutch, English, Farsi, French, German, Greek, Italian, Mandarin, Polish, Portuguese, Russian, Spanish, Turkish and Ukrainian. We constantly add new languages and dialects. If the language you need is not included, reach out to let us know - we are optimistic about being able to add your desired language.
Yes, we actively monitor the media 24/7, 365 days of the year.
The eMM media monitoring solution is based on our proprietary speech-to-text technology that is second to none in the industry. To read more about the eMM technology including video/audio processing, sentiment analysis and more, click here.
Yes, due to the LMU (language model update – upon request), Dart is able to learn new words, such as brand names, proper names etc.
All media sources are monitored in real time, creating alerts to reach our clients only seconds after the corresponding content aired. The time span between the content being published in the media to reaching the client via notification is around 30 seconds on average. However, clients also have the option to set up individual schedules to receive summarized notifications on their hits whenever they wish.
Our broadcast coverage (radio and TV) currently includes around 75 countries worldwide, constantly expanding. Sources like podcasts or online press can be monitored worldwide, i.e. in every country around the globe.
Further countries/regions can be opened up and added upon request.
The eMM database includes around 22,000 broadcast channels, of which around 3,400 are actively monitored at the moment.
Yes, you can always request a demo - which is free and without further obligations.
If you would like to explore our platform via a free trial, please contact our sales team.
Since our media monitoring solutions are individually tailored the each customer‘s need, so is the pricing. However, eMM offers tailor-made packages as well as pre-fabricated ones that can be booked as monthly subscriptions.
The minimum duration of a media monitoring subscription is one month. Generally, the longer the subscription the greater the price advantage.