Real-time media monitoring has by now established as a reliable and immediate source of information. Thanks to technically advanced solutions, users can utilize previously set up search queries to observe live results or rely on e-mail notifications whenever new content of...

When it comes to media presence, the terms “earned”, “paid” and “owned” frequently emerge, each with a unique significance. Among these, earned media has gained substantial prominence in recent years within communication departments. Understanding earned media is crucial, as...

Understanding consumer behaviour has never been more important than in today’s ever-changing business world. At the same time, it has never been so well illuminated: The study of how individuals make decisions to spend their resources guides companies towards success or...

Increasingly, businesses are looking to unlock the power of media monitoring to drive strategic growth. In this article we’ll reveal how to leverage the data and information obtained through this valuable tool to make informed and strategic...

In today’s dynamic and interconnected business landscape, the significance of effective crisis management has reached unprecedented heights. As companies operate in an environment characterized by rapid information dissemination, heightened public scrutiny, and intricate...

In the ever-evolving landscape of business and technology, the realm of marketing has changed profoundly over the past decade. The advent of data-driven tools, propelled by the remarkable advancements in Artificial Intelligence (AI), has reshaped the way companies connect...

Around ten years ago, several international players in the communications and PR industry joined forces to advance the industry and adapt it to the changing economic, technological and business...

Anyone dealing with the American broadcast media landscape will sooner or later come across the term “DMA region” – but what exactly is a DMA...