In today’s digital age, more and more companies are relying on cleverly tailored content as a strategy to tell their story, win customers and build long-term relationships with their target group. By now, “Content is King” has become the mantra of many businesses...

The tourism industry is one of the most diverse industries in the world, encompassing everything from adventure travel to luxury getaways. In order to attract tourists and grow their economies, countries must work to promote themselves as desirable travel destinations. This...

Media messages can influence the opinions and perceptions of audiences and thus have been the focus of extensive academic research for decades. American political scientist Harold Lasswell was one of the first researchers to recognise their far-reaching influence while...

Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating...

The expansion of the Internet in the past decades and the increasing flow of information that is thus available has sparked a debate about automatization in the PR and marketing industry. Media monitoring, as a central task for professionals in these sectors, is not left out...

Media monitoring offers many benefits for all its users thanks to the wide range of insights it provides, such as the number of mentions of a topic, the date, time and channel on which the content was disseminated, the reach of the mentions, or the sentiment of the news...

For international companies or those who would like to become one, the focus is often directed to one thing in particular:...

The outcomes of the US midterm elections 2022 that are still hitting the news once again underline the importance of being able to observe the development of an electoral process in the media. After the elections, many political marketing and communication experts have begun...